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Programmare l’arte

Olivetti e le neoavanguardie cinetiche

  • Author: Marco Meneguzzo, Enrico Morteo, Alberto Saibene
  • Year: 2012
  • Language: Italian
  • Pages: 184
  • Price: 20.00 €
  • ISBN: 978-88-6010-084-9
  • Size: cm 21 x 21
  • Illustrations: b/w

The exhibition of “Programmed Art” was inaugurated in the Olivetti Store in the Galleria Vittorio Emanuele, Milan, on 15 May 1962. The name Arte Programmata was coined by Bruno Munari, who launched the initiative, and Umberto Eco, the theorist of kinetic art as a paradigm of the “open work”, was responsible for the catalogue. The young and very young artists included the Milanese Gruppo T (Anceschi, Boriani, Colombo, Devecchi and Varisco) and Gruppo Enne from Padua (Biasi, Costa, Chiggio, Landi and Massironi) together with Enzo Mari and Munari. Others were to join during the show’s two-year tour.

Packed in crates painted orange with the name Olivetti clearly evident, the works are a small but important symbol of the Italy of the economic boom and the fruitful wedding of avant-garde art and industrial research. The show was in fact produced and sponsored by Olivetti, the first company ever to act in such a capacity, in the period of its venture into electronics and production of the Elea 9003, the world’s first transistorized mainframe computer.

Fifty years on, this book not only reconstructs the show through the works and the documentation of its genesis (including the anastatic reproduction of the original catalogue) but also takes a broader look at the electronic adventures of Olivetti, a company that sought to address the social and cultural implications of the dawning digital era.

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Marco Meneguzzo (1954) teaches at the Brera Academy in Milan. The major exhibitions he has organized on this subject as an independent curator include ‘Azimuth & Azimut (Milan, PAC, 1984), ‘Arte Programmata 1962’ (Museo di Galliate, 2000), ‘Arte Cinetica e Programmata in Italia’ (Parma, Galleria Niccoli, 2000), ‘Kinetische Kunst aus Italien 1958-1968’ (2002–03) and “Zero. Tra Germania e Italia 1958-1968’ (Siena, Palazzo delle Papesse, 2004). A contributor to the art sections of Avvenire and Artforum, he recently published Arte Programmata cinquant’anni dopo (Johan & Levi, 2012).

Enrico Morteo (1958), architect and critic of design since 1987, has worked and written for the major Italian papers and magazines and taught at the IUAV in Venice. He is author of books on Mario Bellini, Roberto Sambonet and Olivetti as well as the Grande atlante del Design (Electa, 2008). The curator of the exhibition ‘Olivetti: una bella società’ (2008), he was also joint presenter of the radio programme Adriano Olivetti: progettare per vivere (RAI-Radio3, 2010).

Alberto Saibene (1965), publishing consultant and cultural organizer, is a specialist on the history of Italian culture in the 20th century. He was also joint presenter of the radio programme Adriano Olivetti: progettare per vivere (RAI-Radio3, 2010) and edited an anthology of writings by Adriano Olivetti (Edizioni dell’Asino, 2011).

1962-2012 — Marco Meneguzzo, Enrico Morteo, Alberto Saibene

Bruno Munari e il Gruppo Enne

L’importanza di chiamarsi programmati — Marco Meneguzzo

Una meccanica a orologeria. Arte Programmata e Nuove Tendenze tra Venezia e Zagabria — Giovanni Rubino

Olivetti e il bello dell’elettronica — Alberto Saibene

Sofisticate astratte ingenuità. Arte-industria-innovazione: appunti a margine della mostra “Arte Programmata”, Negozio Olivetti, Milano 1962 — Enrico Morteo

Genealogia di una mostra. Intervista a Umberto Eco — a cura di Enrico Morteo e Alberto Saibene

Schede delle opere — a cura di Giovanni Rubino

Arte Programmata 1962 – riproduzione anastatica del catalogo

Dossier

Effetto programmato 1962. Testimonianze sull’Arte Programmata 1962-1965 — Arianna Baldoni

Disegno dei calcolatori elettronici — Ettore Sottsass Jr.

La forma del disordine — Umberto Eco

Testimonianze

Interviste agli artisti, 1995 — a cura di Marco Meneguzzo

L’Arte Programmata nella stampa di allora

Antologia critica

Nuove direzioni della cinevisualità plastica totale. Indicazioni per un catalogo degli artisti d’oggi impegnati nell’integrazione visuale — Carlo Belloli

“Arte Programmata” in mostra a Milano. L’elettronica ispira i giovani — Marco Valsecchi

Le ragioni del gruppo — Giulio Carlo Argan

Arte Programmata — Enrico Crispolti

La nuova tendenza nella situazione italiana — Giuseppe Gatt

Presentazione cartella serigrafie “Enne 60-4 s/1-10” — Umbro Apollonio

“Arte programmata”. Domus, n. 422, gennaio 1965 — Lara Vinca Masini

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