Il paradigma dell'arte contemporanea

In an article of 1999 Nathalie Heinich proposes considering contemporary art as a “genre” with specific characteristics, and as distinct from modern as well as classical art. When she returned to this issue 15 years later, the heated debate on contemporary art had still not burned itself out; on the contrary, the flames had been fanned by the explosion of prices and the sensationalization of the art displayed in the most revered institutions. Rather than a genre, the author ventures, contemporary art has now introduced a new paradigm.
According to the meaning attributed to the term by epistemologist Thomas Kuhn, the imposition of a new paradigm engenders a violent break with the past and the redefinition of the norms governing a human activity. In the field of artistic practices this has upset the system of values that determine what can legitimately be considered art. Beauty andspiritual expression – required by previous paradigms – are no longer the order of the day and have given way to the tendency to overstep limits, always moving the horizon of the possible a little farther away. A “regime of uniqueness” is now in force, which, on principle, privileges anything that is innovative.

Heinich traces the stages of this revolution, starting with the prize awarded to Rauschenberg at the 1964 Venice Biennale and the fierce reactions it caused. She describes the effects of this on the mechanisms of the art world, showing how it has changed the criteria governing the production and circulation of works, the status of the artist and the role of intermediaries and institutions. Hers is an outsider’s viewpoint: as a sociologist she conducts a rigorous and impartial investigation, filled with anecdotes that become valuable analytical tools. The aim is not to supply ammunition to the prosecution or defence in the trial of contemporary art, but to state the facts. Only by registering the paradigm shift is it possible to get the obsolete categories out of the way and to approach  contemporary art with the desire to understand, rather than approve or deprecate it.