Intelligenza artificiale e mercato dell'arte

Despite its traditional resistance to technological innovation, the art world is not immune to the upheavals caused by artificial intelligence: its impact and growing presence, in both sales and creative processes, are plain to see for all those in the industry, from the most sceptical to the most enthusiastic.
This volume offers an overview of the possible applications of AI within common practices in the art market – such as authentication, attribution and the valuation of works – where it acts as an assistant capable of enhancing human capabilities. As well as promoting transparency and objectivity in a world notoriously opaque and poorly regulated, emerging technologies are proving to be valuable tools in the hands of gallery owners, curators and artists who wish to promote their work through exciting immersive experiences. The rise of AI-generated art and the emergence of a new category of collectors interested in online markets and NFTs are among the highly topical issues addressed by the author, who does not overlook, finally, the ethical implications and legislative challenges posed by artificial intelligence regarding artists’ rights.
Through the testimonies of industry professionals attuned to these epoch-making transformations, Jo Lawson-Tancred invites us to reflect on a present – and a future – in constant evolution, in which the interaction between art and technology is not only inevitable, but perhaps even desirable.