fbevnts Arte Programmata cinquant’anni dopo - Marco Meneguzzo - Johan & Levi - Libro Johan & Levi Editore
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Arte Programmata cinquant’anni dopo

Fifty years after the first Arte Programmata (Programmed Art) exhibition in Milan, 1962, the author offers a reflection on what remains of a Neo-avant-garde experiment that sought to combine theory of perception with industrial production. Initiated by Bruno Munari, presented by Umberto Eco, and sponsored by Olivetti, Arte Programmata was not only an Italian movement traceable to the broader world of kinetic art. It was also a real attempt to define the field of art in an industrial and urban society, on the basis of the then brand new concept of “programming”. A concept pivotal to the debate among intellectuals linked to Olivetti, then a forerunner in the field of small electronic processors.

After a long period of oblivion and silence, Arte Programmata has now found new favour and aroused renewed critical, historical and market interest. Why is this happening? What makes that school still relevant today? What kind of nostalgic movement or revival is it currently triggering? The author’s adroit analysis passes seamlessly from the 1960s to the present, seeking to establish the reasons for this lasting success. At the same time, it investigates  the possibilities of a utopia linked to the concept of “industrial art”, while considering that definition of “art”:  the real reason for the movement’s transcending the half-century that has passed since its birth.

Written by
Collection il punto
Publisher Johan & Levi
Size cm 12 x 18
Pages 76 pages
Published on 08/2012
ISBN 9788860100801
 

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Textual index

Un revival inaspettato?

Vecchie tecnologie

Nostalgia del futuro

Voglia di certezze

Utopia

L’arte di tutti

Arte e industria

 Arte pura

Realtà

Continuità

Un nuovo mercato

Arte per tutti

Una questione di definizione

Arte cinetica vs Arte Programmata

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Arte Programmata cinquant’anni dopo

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